Viral Marketing

Warner Bros. teams up with Mountain Dew for ‘The Dark Knight Rises’ marketing campaign

The countdown has begun! Warner Bros. has teamed up with Mountain Dew for a marketing campaign for The Dark Knight Rises. Co.Create sums up all the goodies we can expect to see in June: The creative output of that... Continue »

‘The Dark Knight Rises’ viral marketing is back, leads to new trailer [Update]

The viral marketing campaign for The Dark Knight Rises is back! The official website has been updated and the Gotham City Police need your help to bring in the Batman. Scroll through the police documents and you’ll come across... Continue »

‘The Dark Knight Rises’ viral marketing continues with Bane’s “Strike Map”

Superhero Hype received a package this morning which contained materials for The Dark Knight Rises’ viral marketing campaign. Inside was a Bane t-shirt and a cylinder poster holder titled “Bane’s Strike Map” with 5 strike zones. It’s unknown what all... Continue »

Want to see The Dark Knight Rises’ prologue early? Here’s how!

Operation Early Bird, part of the The Dark Knight Rises’ viral campaign, is now live! The website now redirects to a map with coordinates of IMAX theaters that will be showing the prologue early, on December 13th. The site... Continue »

‘The Dark Knight Rises’ virals continue with “Operation Early Bird”

Remember @TheFireRises? The Twitter account that brought us the first photo of Bane? Well, it’s back…and it’s part of the new viral marketing campaign for The Dark Knight Rises. The account just tweeted another document, this time about “Operation... Continue »

‘The Dark Knight Rises’ viral marketing campaign has begun

Is this the moment we’ve been waiting for? It looks like the viral marketing campaign for The Dark Knight Rises has begun! A “CIA memo” was posted on Wired and says that the agency is seeking a missing Russian nuclear... Continue »

42 Entertainment not currently working on ‘The Dark Knight Rises’ viral marketing

42 Entertainment was the company behind the excellent viral marketing campaign for The Dark Knight. Many fans have been hoping that Warner Bros. would contact 42 Entertainment once again for The Dark Knight Rises. Unfortunately, MovieViral has heard from... Continue »

TheDarkKnightRises.com reveals first photo of Tom Hardy as Bane

Warner Bros. launched TheDarkKnightRises.com. The site features a blank page with audio of people chanting. A mysterious Twitter account started tweeting out a link and with a little digging... Continue »

Op-Ed: Take Us Back to Gotham!

Using Alternate Reality to get us back in touch with Actual Reality. The following is an opinion piece written by Vincent Marone, a friend of Batman-News.com. It surely wasn’t your typical mid-Spring day.  A steady hum pulsated through the... Continue »