‘Batman v Superman: Dawn of Justice’ part of new deal between Kodak and Hollywood to save film

After high-profile lobbying from directors like Christopher Nolan, Kodak has landed a deal with the major movie studios to keep supplying them with motion picture film. Warner Bros., 20th Century Fox, Walt Disney, NBC Universal, Paramount Pictures, and Sony Pictures are all on board.

“Film has long been – and will remain – a vital part of our culture,” said Jeff Clarke, Kodak chief executive officer. “With the support of the studios, we will continue to provide motion picture film, with its unparalleled richness and unique textures, to enable filmmakers to tell their stories and demonstrate their art.”

Some of the most-anticipated upcoming movies are being shot on Kodak film, including Batman v Superman: Dawn of Justice, Star Wars: The Force Awakens, Mission: Impossible 5, Jurassic World, and Ant-Man.

Batman v Superman: Dawn of Justice was partially shot in IMAX, one of film’s most popular formats — not to mention Christopher Nolan’s favorite.

With a lot of the industry moving towards digital, this new deal with Kodak will secure film’s future for directors who prefer the old-school format.

SOURCE: Kodak (via The Verge)