A marketing campaign for Batman v Superman: Dawn of Justice is under way! Fortune magazine just published a piece online, sponsored by LexCorp, profiling its 31-year old CEO Alexander Joseph Luthor Jr.. He even has a Twitter account!

Luthor even took a shot at Bruce Wayne!

In the face of Luthor’s self-effacing, easy charm, it’s tempting to see him as “just one of the guys” and not for what he truly is: a giver. Only when pressed does he admit that LexCorp is in the top three charitable corporations in America, just after Kord Industries and Wayne Enterprises. “It’s not a competition,” laughs Luthor. “Besides, I can’t hold a candle to those guys in the debauched billionaire playboy department!”

We also get a look at Luthor’s motivation, and why he may not be a big Superman fan. He and LexCorp are working on a life changing product that will help product the world.

But he downplays the corporate generosity side of LexCorp. “Handouts don’t change the world. The true gift of LexCorp is our products. We are on the cusp of unveiling a technology that will change the world forever.”

When pressed, the youthful mogul will only hint. “It’s about safety. This is a product that will protect you, and everyone, from threats you don’t even know about yet. I don’t want to scare anybody… much. But there are a lot of threats out there, and they’re here today.”

This is definitely a clever way to market the movie. Check out the full Fortune piece at the source link below!

SOURCE: Fortune