The Batman v Superman: Dawn of Justice marketing centered around Lex Luthor continues! Earlier this week we got a cover story in Fortune magazine, and now Warner Bros. is ramping up for New York Comic-Con this weekend.

The Javits Center in NYC will host New York Comic-Con, and free Wi-Fi will be provided by LexCorp Industries. The official NYCC website’s FAQ page has more:

Is There Wifi In The Javits?

Yes. Free WiFi throughout the Javits Center will be provided by LexCorp Industries.

LexCorp unites humanity through technology. We believe in technology as a means of communication, unification and a source of inspiration. To access the WiFi on-site at the Javits Center, connect to the “LexCorp” network from the list of available networks.

You will automatically be redirected to the LexCorp WiFi login page where you can enter your email address and click “CONNECT” to gain access to the network. LexCorp – together, we can build a better world.

Pretty cool marketing! Hopefully fans who don’t get to attend NYCC this weekend will have some cool Batman v Superman: Dawn of Justice marketing to look forward to as well. A new poster, perhaps?

SOURCE: NYCC (via Comicbook.com)