With Justice League hitting theaters next month, the marketing and promotional materials are kicking into high gear. Toys, commercials, snack items, all sorts of goodness to get you pumped about the League’s first outing on the big screen.
Today, Warner Bros. and DC Comics have announced a brand new, six-issue comic series tying into the film. In partnership with Mercedes-Benz, the comics will be exclusive to the car manufacturer’s Instagram profile, a truly unique approach to promoting a comic book.
Per the DC Comics press release:
BUCKLE UP FOR A JOYRIDE WITH BATMAN, WONDER WOMAN AND MORE
IN NEW JUSTICE LEAGUE COMIC
Mercedes-Benz Teams Up with Warner Bros. Pictures and DC Entertainment to Launch Exclusive Six-Part Digital Comics Series in Anticipation of Upcoming ‘Justice League’ Film
Burbank, CA – October 24, 2017 – Mercedes-Benz has partnered with Warner Bros. Pictures and DC Entertainment to publish an action-packed digital comic book series as part of Mercedes-Benz’s global campaign to promote the upcoming Justice League film.
Produced exclusively for the Mercedes-Benz Instagram channel, the six standalone stories focus on the private lives and alter egos of Justice League team members, including Bruce Wayne, Diana Prince and more, as they save the day with a little help from their heroic Mercedes vehicles. The series is written by Adam Schlagman who serves as Creative Director, Theatrical at DC Entertainment, and is drawn in the film actors’ likenesses by fan-favorite artist Jason Badower.
The first story, titled “Joyride,” features Ezra Miller’s Barry Allen and Ray Fisher’s Victor Stone, and can be viewed today on the Mercedes-Benz Instagram channel. New stories starring Gal Gadot’s Diana Prince, Ben Affleck’s Bruce Wayne, and Jason Momoa’s Arthur Curry will be released on a recurring basis leading up to Justice League’s theatrical release on November 17, 2017.
“We are glad to launch the first of six exclusive digital comic stories on our global Instagram channel today. This innovative approach reflects our urge to always offer exclusive and unique content to our worldwide social media fan base. Stay tuned, there are more great campaign assets to come before the release of Justice League on November 17, with many more insights of this remarkable global partnership,” says Dr. Jens Thiemer, Vice-President Marketing Mercedes-Benz Passenger Cars.
Each installment will be promoted with custom MOVs and teaser imagery posted across the auto company’s social media channels, including Facebook, Twitter and Tumblr. The comic was produced by DC’s Custom Creative Studio, the premier custom content creation team at DC Entertainment.
Check back for more Justice League promotional materials as the film fast approaches. Directed by Zack Snyder and written by Chris Terrio and Joss Whedon, the film stars Ben Affleck, Henry Cavill, Gal Gadot, Raymond Fisher, Jason Momoa, Ezra Miller, Amy Adams, Jeremy Irons, Diane Lane and J.K. Simmons and will hit theaters November 17.