Jason Momoa has joined the modern age and launched his own YouTube channel as he begins his around the world tour in support of Aquaman.

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When you’re being flown around the world in support of the biggest project of your career, it seems like a completely logical time to start building more of your own brand. With this opportunity in front of him, Momoa is grabbing it by the horns.

In the first video for his channel, Momoa takes us with him to China for the first leg of his press tour.

It’s a fun start to his new channel and we’re eager to see where he takes it. We’d expect quite a few videos over the next month or so, but then the question is what he has planned for it after the fervor dies down.

Aquaman hits theaters in the U.S. on Dec. 21.

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