Batman v Superman: Dawn of Justice director Zack Snyder put fan curiosity around his original plans for the DCEU to proper use, raising money for the American Foundation for Suicide Prevention.
The money was raised via sales of a t-shirt featuring a graphic that appeared to outline Snyder’s plan for DC Films from BvS through two Justice League movies. It also included Joseph Campbell’s “All the Gods” quote.
I'm more than grateful to everyone who participated in the "All the Gods" t-shirt campaign to raise money for AFSP. Such a strong outpouring of support is touching and amazing. Thanks again to everyone. pic.twitter.com/FEhdjdxgJ2
— Zack Snyder (@ZackSnyder) February 11, 2019
The shirt was sold exclusively on InkToThePeople for 30 days, raising over $69,000.
Snyder tragically lost his daughter, Autumn, to suicide while Justice League was in post-production, forcing the director to step down from the film. It is a credit to Snyder that he has been able to inspire DC fans to support an important cause and help prevent other families from enduring a similar tragedy.