McFarlane Toys granted DC action figure license (UPDATED)

DC Characters Group Shot

UPDATE: McFarlane Toys has now issued a press release. You can find it at the bottom of the post.

With only days to go before the New York Toy Fair, it has been announced that McFarlane Toys has been granted a three-year license to produce action figures based on DC characters. According to a report from IGN, the deal covers ‘ultra-posable action figures’ in the 6 to 12-inch range.

This is a bit of a surprise as in Dec. it was announced that Spin Master had been granted a DC license for action figures. Apparently, the license will now be split with Spin Master handling the more mass market-friendly figures and McFarlane taking the higher-end collector’s market.

2019 will see the last DC-related release from Mattel in regards to general figures. It will, however, keep the license for the DC Superhero Girls property.

McFarlane Toys is on a bit of a tear it seems with Warner Bros. products at the moment. It has also been announced that it will be launching a series of figures based on the Harry Potter and Fantastic Beasts franchises.

Due to the new deals not kicking off until 2020, no new figures are expected to be displayed by Spin Master and McFarlane Toys this weekend in New York. Regardless, Batman-News will be in attendance at the trade show and will be bringing you continuing coverage of DC-related announcements.



Tempe, Ariz., – February 12, 2019, 2019 – Batman, Superman and the entire roster of DC’s iconic characters have a new place to hang up their capes and cowls. McFarlane Toys, an award-winning toy company, announced today they have entered into a three-year global licensing agreement with Warner Bros. Consumer Products, on behalf of DC, to release DC Multiverse collector figures in both mass and specialty retail spaces. Beginning early 2020, McFarlane Toys will bring dozens of the iconic DC comic books, video games and feature films’ near-endless stable of characters to life with 6” – 12” ultra-posable action figures, corresponding accessories and vehicles branded DC Multiverse.

“This partnership with Warner Bros. Consumer Products and DC will be great fun for my company, and a chance to deliver products that millions of fans of the DC brand have been asking for,” said Todd McFarlane, Owner and CEO of McFarlane Toys. “The DC universe has captivated the world and to be able to play in that ‘sandbox’ now makes me feel like a kid all over again. I can’t wait to see what we can accomplish together.”

The DC Multiverse collector figures and related toys will be available at major retail locations beginning in 2020.