DC FanDome was a unique event, and it seems as though a lot of people were quite curious to see just how it would go down.
Held on Aug. 22, DC FanDome was a first of its kind event that brought what felt like a virtual convention into our homes. Over an eight hour span, DC brought us panels about upcoming films, games, and comics that gave us a real idea of what to expect over the next few years.
Warner Bros. has now released some stats on the event, and it seems that over the 24-hour span that event took place, 22 million streams were initiated from 220 different countries and territories. And on top of that, the trailers that were released for The Batman, Zack Snyder’s Justice League, and more generated 150 million views.
“We really wanted to put together an event that would super-serve the fans,” Warner Bros. TV group president and chief marketing officer Lisa Gregorian told Variety.
“You could already feel this sort of detachment and the loneliness of COVID, and we thought this could bring fans together,” said Blair Rich, president of worldwide marketing for Warner Bros. Pictures Group. “We wanted it to feel as much as possible as a physical destination and gathering place for fans to celebrate and discover.”
While Warner Bros. won’t reveal the budget for Dc FanDome, a source told Variety it was less than what the company spends to attend San Diego Comic-Con. When you take out costs such as travel, lodging, food, shipping of supplies and so on, it’s easy to see how this would have cost the company less. And it’s reach was also far greater.
The second installment of DC FanDome will take place on Sept. 12 with a heavier focus on DC’s television properties. While it is unlikely that this second event will be quite as successful, it is sure to still be quite a day.