The inaugural DC FanDome still has one more day to go, but it seems Warner Bros. is already thinking about what the future may hold for the event.
The initial DC FanDome was a huge success by any measure with 22 million streams initiated from 220 different countries. DC FanDome: Explore the Multiverse will be the theme of day two to be held on Sept. 12, and it is sure to draw some large crowds as well.
Where does an event such as this go from here? It seems that Warner Bros. is already pondering that.
Speaking with Variety recently, Warner Bros. CEO Ann Sarnoff said, “After Fandome we saw viewership of our DC movies pop on HBO Max. We’re using all our businesses to drive new businesses.”
Sarnoff went on to add, “One of the big themes we’ve been talking about since the beginning (of her tenure) is using our content and our IP in bigger and better ways,” and that includes nurturing “fan connectivity and engagement.”
What may be different, however, is down the road Warner Bros. may change aspects of future FanDomes slightly. “It’s clear we have a very big fan base that wants to stay very connected to us,” Sarnoff said. “We’re going to keep doing it in the spirit of super-serving fans and then see if there’s a way to monetize it.”
What forms of monetization that could include remains to be seen. It could be anything from selling access to the event to corporate sponsorships, it just remains to be seen.
For now, we still have DC FanDome: Explore the Multiverse to look forward to on Sept. 12. And, no matter what, it definitely doesn’t sound like this year will be the only time we get such an event.
SOURCE: Variety
