After months of delay and negotiations, the HBO Max is officially coming to Roku devices.
HBO and Roku announced on Wednesday that a deal has finally been made that will allow the HBO Max app to come to Roku devices. The HBO Max app is due to go live on Roku devices on Thursday, Dec. 17, just a little over a week before the debut of Wonder Woman 1984 on the service.
“We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands and blockbuster slate of direct to streaming theatrical releases to the Roku households with more than 100 million people that have made Roku the No. 1 TV streaming platform in America,” said Scott Rosenberg, Senior Vice President, Platform Business, Roku. “Reaching mutually beneficial agreements where Roku grows together with our partners is how we deliver an exceptional user experience at an incredible value for consumers and we are excited by the opportunity to deepen our longstanding relationship with the team at WarnerMedia.”
“HBO Max is an incredible product with an unparalleled content offering that puts the consumer at the center, and we’re thrilled that Roku users will be able to experience all the great stories HBO Max has to offer,” said Tony Goncalves, Chief Revenue Officer, WarnerMedia. “We’re breaking new ground in the months ahead, and we can’t wait to work with our longtime partners at Roku to build on our past successes and bring HBO Max’s best-in-class quality entertainment to Roku’s large and highly engaged audience.”
No details of the deal were released, but with Roku’s 46 million installed devices, this was a key addition to the streaming platform’s longevity to be sure.