A new set of numbers are in for HBO Max, and it appears that Wonder Woman 1984 helped push the service to some new highs.
The release of a big blockbuster day-and-date between theaters and digital was always a risky move, but it seems to have had some positive results for Warner Bros. AT&T CEO John Stankey has revealed some updated subscription numbers for HBO and HBO Max, saying, “The release of Wonder Woman 1984 helped drive our domestic HBO Max and HBO subscribers to more than 41 million, a full two years faster than our initial forecast.”
HBO Max was the focus with a new total of activated subscriber count of 17.17 million, more than doubling the 8.6 million activated subscribers it had at the end of Sept. 2020. Combining these numbers with the original HBO subscriber base, the brand now has 41.5 million subscribers compared to 38 million in the previous quarter.
There is a caveat to these numbers, however. While most streaming services discuss “active” users – subscribers actively using the service – AT&T is discussing “activated” users, meaning subscribers that have downloaded the app and activated it at least once.
As to the future, AT&T is still targeting a goal of 50 to 55 million HBO Max customers in the U.S. by 2025. With the Warner Bros. films on deck for 2021, that number could be reached quite a bit sooner.
No specific goals have been announced for international versions as of yet, although the company has begun hiring executives in the Latin America and European regions.
With the lineup of Warner Bros. films set to release this year day-and-date, HBO Max should see continued growth throughout the year.