Warner Bros. and Discovery announced its proposed name, logo, and tagline following the multi-billion dollar merger.
During a town hall with employees on Tuesday, Discovery chief David Zaslav announced the company name and showed off its logo. The newly proposed name will be Warner Bros. Discovery and will have the tagline of, “The stuff that dreams are made of.” The line comes from the 1941 John Huston film, The Maltese Falcon.
“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about,” Zaslav said in a statement. “We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration. There are so many wonderful, creative and journalistic cultures that will make up the Warner Bros. Discovery family. We believe it will be the best and most exciting place in the world to tell big, important and impactful stories across any genre – and across any platform: film, television and streaming.”
No word as of yet as to when the logo or name will be put into official use. With the deal expected to close in 2022, it will more than likely not show up before then.