Warner Bros. is about to turn 100-years-old and it’s going to celebrate for an entire year.
The storied movie studio kicked things off on Wednesday with the unveiling of its new Centennial Logo. The actual anniversary will take place on April 4, 2023, but the company plans celebrations throughout the year.
“We’re so excited to kick off the activities around this historic anniversary and share this commemorative logo with our fans and content partners around the centennial celebration of one of the world’s greatest entertainment studios,” said Ann Sarnoff, Chair and CEO, WarnerMedia Studios and Networks Group. “Throughout Warner Bros.’ history, its films and TV shows have been recognized as the gold standard of storytelling, and it was important to us to highlight the fact that telling stories that move the world is at the heart of everything we do.”
Starting at the end of this year, and throughout 2023, Warner Bros.’ centennial celebration will include a fully realized, fan-focused campaign involving every division of the Studio – film, series, consumer products, videogames, themed entertainment, studio tours, live events and more – as well as its Studios and Networks sister companies, including HBO Max, the TNets (TNT, TBS and truTV), WarnerMedia Kids, Young Adults & Classics (including WB Animation, Adult Swim, Cartoon Network and TCM) and others. Additional details regarding the centennial activities will be available in the coming months.
With the Warner Bros. Discovery merger set to be completed in April, we’ll still have to wait and see if the broadcast brethren will be pulled into the deal as well.