The numbers from Samba are out for the first week of The Batman on HBO Max, and it looks like the service could have a model to work with.
Third-Party measuring company Samba has released data for the first week of The Batman streaming at home. According to the company, 4.1 million households streamed the film in its first seven days. For comparison, films Warner Bros. released day-and-date in 2021 came in lower with The Suicide Squad (3.5 million), Wonder Woman 1984 (3.2 million), The Matrix Resurrections (3.2 million), and Dune (2.3 million). The current record holder for the best first week is Mortal Kombat with 4.3 million households.
The Batman is one of the first films from Warner Bros. to be released under the new 45-day theatrical window model. While all of the 2021 schedule was released day-and-date between HBO Max and theaters. Beginning in 2022 the studio has switched to this new model that will see all films making their way to the streaming service after its seventh weekend of release.
More data will need to be gathered from additional releases, but it looks as though the time in the theater may be able to assist the eventual streaming numbers once they hit our TVs. With Batgirl rumored to be in discussions to now receive a theatrical release, it would definitely seem this datapoint isn’t going unnoticed.
